According YouTube, 180 million
Indian are watching videos on You Tube. YouTube had 55% growth rate in last
year but has an 80% growth rate in this year. YouTube also added that their
watch time growth rate has also increased to 400% in this year.
YouTube is seeking more and more
content for all genres. David Powell, The Director of Online Partnerships and
Development, YouTube and APAC said “In 2016, we saw over 500 creators across
India get over 100k subscribers.” The popularity of YouTube in India can easily
understand with the dramatic rise of content creator and their YouTube channel
views. Mr. Powell also added “we are significantly ramping up our efforts to
make India one of the most vibrant and successful content creator communities
in Asia.”
YouTube also gives a data that in
2016, only 14 Indian content creators have 1 million subscribers.
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