According YouTube, 180 million Indian are watching videos on You Tube. YouTube had 55% growth rate in last year but has an 80% growth rate in this year. YouTube also added that their watch time growth rate has also increased to 400% in this year. YouTube is seeking more and more content for all genres. David Powell, The Director of Online Partnerships and Development, YouTube and APAC said “In 2016, we saw over 500 creators across India get over 100k subscribers.” The popularity of YouTube in India can easily understand with the dramatic rise of content creator and their YouTube channel views. Mr. Powell also added “we are significantly ramping up our efforts to make India one of the most vibrant and successful content creator communities in Asia.” YouTube also gives a data that in 2016, only 14 Indian content creators have 1 million subscribers.
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